As a business owner who likes to stay up-to-date on the latest marketing methods and technology, you probably already know how blogging can help your business. There are many benefits of having a company blog, and a great many business owners have already discovered the advantages that are to be had. But if you aren’t sure how to use your blog for your business, here are some ways that your blog can be used.
Customer relations are one use for a company blog. Opening up the lines of communication with your customers is the first step to excellent customer service – and you can learn a great deal from your customers. Print the URL for your blog on receipts, business cards, and brochures to build interest. You can also use your company blog to get customer feedback about your products or services. Again, you can learn a lot from your customers, and use the feedback to improve your products or services and give customers more of what they want in the future.
Company blogs are great research and development tools. You can ask your customers questions about what they want or need. Tell them what you have in development, and what it will do, and ask them how you can make it better. You can even run contests for your customers through your blog, offering the product in development as a prize to the person who comes up with the best idea.
Once you have developed new products or services, you can use a company blog to introduce your new product lines. Keep your customers up-to-date on what is developing or changing at your company. Past customers should be your first customers for your new products and services – and this will happen if they have had a positive experience with you in the past. A blog adds to that positive experience.
You can also use your company blog to teach customers how to use products or services. You can use the blog to answer technical support issues as well. Many companies turn their blogs into a series of how-to articles that are to be used primarily by their current customers. This method has also been found to increase interest – and sales – for products as well. People always want to know how to improve something in their lives, and you should use this need to your advantage!
You can drastically improve employee relations with a company blog. Your employees have private lives, and often, they have happy news that they want to tell the world. Allow them to tell their fellow co-workers their happy news on the blog. Some companies hire a person to maintain and up-date the company blog. People within the company contact the blogger with their news, and the blogger blogs it. This is a great way to boost moral at your place of employment. You can also use the company blog to keep employees up to date on projects, new products, training sessions, or company policy.
If you will be allowing your employees to add entries to the company blog, it is a good idea to implement a blogging policy. There is a great deal of controversy today about company censorship of blogs, so even if you don’t have a company blog, you might want to implement a policy concerning any mention of your company in personal blogs as well.