META Tags are HTML tags which provide information that describes the content of the webpages a user will be viewing. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results. Many search engines have now incorporated reading META tags as part of their indexing formulas. The goal of this guide is to help webmasters understand the most frequent META tags, their application and usage. From below, select those META tags which you would like to learn about.

Meta Tag Optimization – How Do They Affect Search Ranking?

When someone searches the web with a keyword or a phrase, some search engines take the Keyword and the Description tags into consideration while ranking the sites for that keyword or phrase. These tags help the search engine spider determine the content of your web site so that it can be indexed properly. This is how they look like:

<meta name=”keywords” content=”meta tag, meta tag optimization, tag optimization, meta.”>

<meta name=”description” content=”A comprehensive review of META Tags, how to effectively use them.”>

Many people believe that Meta tag optimization are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them because most of the search engines use META tags information in either some part of their ranking formula or while displaying the search results.

Description Tag
How Does It Look Like?
Generally, the description META tag looks like
<meta name=”description” content=”<theme of your site>”>

How Do I Optimize It?

1-Give relevant description: As some search engines display this description in the search result, make it more relevant to your site.

2-Have only targeted keywords in description: Do not stuff the description with more keywords. It’s better to restrict the number of words in this tag to 10 to 15 words.

3-Place the most important phrases at the start of the description, because, even if any search engine omits some part of the description, the important phrases will be displayed.

Meta Tag Optimization – The keyword Tag
How Does It Look Like?
Generally, the keyword META tag looks something like:
<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3″>
<meta name=”keywords” content=”keyword1 keyword2 keyword3″>

How Do I Optimize It?

Add only the keywords that appear in the body text.
Include alternate spelling of words (including typos) and synonyms of those keywords.
Some people resort to adding geographical information in the tag and it seems to be useful.
The best use of the keywords tag is for targeting obscure terms, model numbers, or targeted regions. Using this approach will help you get the most out of the limited benefits of the keywords tag for meta tag.

Published by S M Hasibul Islam

I am S M Hasibul Islam (Bachelor of Computer Science & Engineering), a web programmer with more than 5 years experience as like skill php, mysql, html5, css3, javascript, jquery, wordpress, responsive web design, hosting managements with VPS, shared server, also web UI, SEO, SMM.

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