Observed for some time Google users and SEOs significant changes in the normal appearance of the search results pages in Google. In addition to the websites of the elements begins Google universal search (Universal Search) to integrate into the search results.
These are integrated above, within or below the natural search results list.
Google Universal Search
Google itself speaks in this context, a new UI (User Interface), which represents aSEO & Universal Search subtle way of universal search results relevant. Google generates its information block not only on the top search queries, but also contextual.
This principle also leads to highly relevant search results. Clicking on a block with references relevant to the topic can sometimes lead to the goal faster than scrolling through numerous subsequent SERPs.
From the perspective of the average user who is usually leafs through no more than 2-3 pages, can provide the implementation of universal search elements in the SERPs a big help. For search engine optimization, however, this can mean a further increase of the competition:
Particular attention should be given to redirecting link units such as “See also” and “Related searches”. To notice the same: The “Related searches” is a bigger problem than “See also” for “See also” appears above the search results, which prevents the user from the profile is not as strong.
For the websites that are not in the top 10, can “Related Searches” lead to an insignificant traffic loss. By default, Google displays 10 results per each search page. The related searches are directly below appears after the 10th place. This tempts the user to place there to click on the next page to go further.
Companies will be more willing to spend more money on paid search (AdWords ads), but to invest in a lengthy strategy for search engine optimization.
On the other hand, admitted that work, “Related Search” really good. You can use this function even as a little “Keyword Suggestion Tool.” But be careful, you really do not know if Google are displayed there through the keywords and keyword phrases shows, according to what is actually searched on the Internet.
Let’s take some shots of some pre-univeral search.
Examples of related searches from Google’s Universal Search
|Internet||Internet history, internet radio, Internet TV, Internet Wikipedia, Definition Internet, Internet services, Internet pharmacy, intranet|
|Webdesign||Web design templates, web design freeware, free web design, Webtemplate|
|Marketing||Marketing mix, marketing dictionary, marketing strategy, marketing concept, marketing concept, marketing tools, marketing wikipedia, marketing basics|
There is little information such as Web pages and categorized the blocks are assigned. Google currently collects information on the acceptance of these changes: If you appear with the mouse on the links in the “Related searches” on the carriageway in the status bar of the browser window, a new URL, appended parameters.
If you click on a suggested link, these parameters are sent along, and generates a new Google search results page, although exactly matches the expected SERPs, but these parameters in the URL always carries on.
Google displayed in the example of the search term “marketing” a block of related searches using the following outline:
Principles of Marketing
If we click on “marketing wikipedia”, would be the URL of a new search results page after the meta-query
“Mq = marketing + wikipedia”
about the following query parameters:
“& Revid = 797973293 & sa = X & oi = revisions_inline & resnum = 0 & ct = broad-revision & cd = 7″
Insgesam there are 6 parameters that are appended to the search phrase:
revid = 797973293: the revision number for the whole block
sa = X: not yet known to us
oi = revisions_inline: the type of link was clicked. For example, when searching for “New York Images” also displays a block with “image search results.” Click Next when we get the following URL “http://images.google.de/images?q=m% C3% BCnchen + pictures & hl = en & um = 1 & sa = X & oi = images & ct = title” that has the parameter “oi = images”. Yes by search type and the url-block of universal search results will also “oi = blog search” for Blog Search or “oi = map” given for Google Maps.
resnum = 0: this parameter has no clear statement can be made
ct = broad-revision: (? ct = click through) Where was the link? Depending on the search result can “ct = title” or as “ct = Resalte” occur.
cd = 7: (cd = Collumn display?) the column that was clicked on the link (in our column 7)
From these parameters, Google gains information about the acceptance of the relative efficiency of searches.