Search Engine Optimization is the most important piece of creating and running a website. WordPress is a great CMS (Content Management System) to use for blogging, it is user-friendly, easily customizable and has hundreds of plugins that may help in optimization.
This post should be a starting point for bloggers because anyone can find a lot of useful information about great SEO plugins.
Firstly you have to change your URLs to Search Engine Friendly, you can easily to replace with using custom permalinks. Permalinks are the permanent URLs to your posts, categories and pages.
There are three basic types of WordPress permalinks:
default (example: http://www.e2soft.com/?p=1)
mod_rewrite (example: http://www.e2soft.com/year/post-name/)
pathinfo (example: http://www.e2soft.com/index.php/year/post-name/)
If you want change your URL structure, you have to go to Settings -> Permalinks and edit the settings.
We are using it: /%postname%/
Other great type of permalinks: /%category%/%postname%/
More structure tags:
%post_id% unique identification (ID) of the post
%postname% version of the title of the post
%category% version of the category name
%year% year of the post
%monthnum% month of the year
%day% day of the month
%hour% hour of the day
%minute% minute of the hour
%second% second of the minute
%tag% version of the tag name
%author% version of the author name
2. Optimize Post Titles, Description and Keywords
Title tags are probably the most important SEO tags and shall not be ignored at all. Therefore, the Search Engine Friendly title gets higher SE rankings.
Several plugins can help you for optimization like All in One SEO Pack that optimizes your WP blog with some simple settings. It is by far one of the most popular plugins for WordPress. Once installed, you are able to change a lot of formats such as post, page and category titles.
A good version of configuration:
Post Title Format: %post_title%
Page Title Format: %page_title%
Category Title Format: %category_title% | %blog_title%
Archive Title Format: %date% | %blog_title%
Tag Title Format: %tag% | %blog_title%
Search Title Format: %search% | %blog_title%
Description Format: %description%
404 Title Format: Nothing found for %request_words%
Paged Format: – Part %page%
You should not use %blog_title% tag in post and page because using long title tags are not optimal.
You can write custom META tags (title, description, keywords) for each article, it will help your improve ranking. You can setting up these whenever you create your post.
All In One SEO – WordPress plugin
In sum, All in One SEO gives you absolute control over your titles and META tags, and can make sure that truly helping you get better ranking.
3. Optimize Internal and External Links
Automatic SEO Links plugin allows you to pick out a phrase or word for automatic linking, both internal and external. For each link, you can set title, target and rel. Anyway, if this plugin finds more than one same word in a post, it will only replace the first one.
4. Create a Sitemap
A sitemap is where your visitors go to navigate and find posts and articles on your WordPress blog. It is also a place for SE spiders (like GoogleBot) to crawl your site in depth. These spiders find and index links to all your pages. Google XML Sitemaps plugin generates an XML (Extensible Markup Language) sitemap. XML is a data format with support via Unicode. While the name is „Google,” this plugin creates sitemap that can be read other search engines also.
5. Avoid Duplicate Content
Duplicate content never give any value to the website and this fact has also issue in search engine ranking. If you don’t want Google to index your categories, tags and archives, it is a good idea to handle the search engines by using robots.txt or any plugin. Use All in One SEO for help to control duplicate content. There is also a great plugin called Meta Robots which you can use to manage these no index options.
6. Image Optimization
Almost every blog has images, but many users do not optimize them. Write alt attribute is a really important step that is often overlooked. A website with suitable alt and title tags of images help you gain more traffic from Google image search. SEO Friendly Images plugin takes all the work out of image optimization.
SEO Friendly Images – WordPress Plugin
7. Use RSS Feed
An RSS feed allows easy online content distribution. Fortunately, WordPress has inbuilt RSS feed so you are syndicating your posts via RSS without even knowing it.
Hope this post was really helpful for you to help your search engine optimisation. WordPress SEO is not something you want to ignore if you would like gain more traffic from search engines.